Sometimes the "cart-walas" (food cart - street food) need a marketing campaign to help them stand out in front of the others.
What's better and more recognizable than social networking, which doesn't cost you anything to use? Why not capitalize on the most popular methods of virtual networks? Sure they sell "Chaat" which could be confused with "chat" and makes it "virtually" clever and adds to the kitchiness.
Translations:
Facebook-Chaatwalla (top)
BBM-Tikki Chaat
Orkut-Sevpuri
Twitter-Paani Puri
G-talk-Dahi Bhalla
Skype-Bhel
Good thing these guys are based in, India or they would certainly be looking at copyright infringement cases. Imagine the amount of Bhel that they would have to move!
Of course one could still go old school and go with this guy but you might not be seen as tech savvy.
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