Russell Peters teams with Tourism Toronto as Global Ambassador for Toronto

This is a huge step for the world renown Russell Peters. Congratulations Russell. We wish you success with this latest endeavor, Eh!

Source: Tourism Toronto

TORONTO, May 15 2008/PRNewswire/ - Hometown comic Russell Peters is teaming up with Tourism Toronto to become Toronto's first Global Ambassador. Tourism Toronto today announced the new partnership with Mr. Peters, a Toronto native who plays to sold-out stadiums around the world.

Peters was introduced to more than 700 tourism business leaders at Tourism Toronto's annual meeting today, and pledged to help reveal more of Toronto's untold story.
"Toronto is one of the only cities a Black, an Asian, an Indian, gay, straight, Italian, Portuguese, a Jewish or Muslim person can walk into a bar without a punch line happening after . . . that's just what Toronto is," said Peters.

Mr. Peters will appear at major trade shows promoting Toronto to meeting and convention planners and other travel influencers.

"In our business we compete literally with the entire world. Russell can help us break through the noise and reveal the true personality of Toronto - the diverse, cosmopolitan experiences that make it such a tremendous place to live, work and visit," said David Whitaker, President and CEO of Tourism Toronto. "Russell has demonstrated that sometimes the best way to bring people together is by laughing."

"A city like Toronto needs many ambassadors. I'm proud to be the first to partner directly with Tourism Toronto and I take it as my personal duty to encourage more of our recognizable personalities to channel their Toronto pride as Global Ambassadors," said Mr. Peters.