Nike T-Shirt going Desi

Here is an interesting find from the Netherlands. A rare Nike T Shirt - 'Love' India edition. I actually found this on EBAY.

We were recently contacted by a newspaper that posed an interesting question.

"Do you feel that Indians are ready to represent themselves in the West, considering that they are more prone to wearing a mainstream brand?"

We feel that our t-shirts can be worn by anyone and not necessarily for someone of Indian origin. Our designs don't scream, "Brown", "Desi" etc... They are made for the masses.

The interesting thing about Nike producing a t-shirt with Hindi writing could actually show that there is something to what we are doing. Could a mega company like Nike actually make it cool to wear something of Indian origin, or will they kill us? In the meantime we are going to keep tooting our TATA horn and do our own thing.

We can only hope that you find our designs are a bit more appealing than the standard "Om" symbol shirt or a Nike shirt with "love" written in many languages.