Bholu's Kid's Toys - Social Initiative

Occasionally we come across some cool products like these toys that are made by Bholu.

I was at a boutique, baby/kids store called Mini Jake in Williamsburg, Brooklyn and immediately noticed the name. What was Bholu and why did it sound like it was Indian?

As is read the description, my 9 month daughter jumped to grab the thin wiry limbs of these cool creatures. There is something about cords and wires that make babies attracted to things like the cords on a lamp which leads to your electrical outlet!

Enough about that. Bholu practices fair trade and provides opportunities to crafts people in need of work. In addition, some proceeds, develop new schools for children.

From the Bholu Website:


Bholu is the work of Australian designer Jodie Fried.

The Bholu philosophy is about creating beautiful products that we love and live with, while benefiting communities we work with along the way.

 Bholu products are brought to life by traditional artisans from rural and urban communities in India. Each piece is individually hand embroidered or handwoven using ancient techniques, giving each product its own unique and original personality. By using their traditional skills, the artisans gain an income, hence independence and opportunity as well as keeping a traditional craft alive.

 With designs that are bold and free, it is Bholu’s childlike simplicity that gave the label its intriguing name – a Katchchhi word, describing a term of endearment and also the naivety and free expression of a small child.

Part proceeds from the collection go back to the Bholu Anganwadi Project which has now built a total of 8 pre schools with Architects Without Frontiers Australia, in underprivileged communities and have several more under construction, which provides over 280 poor children with love, education and a nutritious meal.

Bholu is proudly a Fair Trade and Climate Neutral Company and operates with social and environmental responsibility.

These would make a perfect gift for any baby in your life. The social aspects are a bonus that will make you feel better than buying something at your local Babies r'us.