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3.23.2011

West Elm Going Desi

It seems that West Elm has followed suit of the Crate & Barrell counterpart called "CB2".

Get your Rajastani inspired block prints, "From Rajastan with Love". Sounds like a line from "Octopussy" which was partially filmed at the Lake Palace in Udaipur, Rajastan. They must have hired one of the writers from "Outsourced" for this tag line? I can imagine folks thinking that this will make their bedrooms exotic. Better make room on that bedside table for the Kama Sutra, some sandalwood incense, candles and take out from your favorite Indian restaurant.



This promotional video is surprisingly good and will give insight about the process of Block Printing. "FROM RAJASTHAN WITH LOVE-HAND BLOCK PRINTS" by Gentl and Hyers Photography

We have featured a few of CB2's Indian Inspired products in the past:

1. CB2 Goes Tata Tru(n)k'ing
2. West Elm Playing with Desi Culture

1 comment:

vancou blooper said...

Ahh so thats how the block printing works, I like the video and its quality and the content.